toaz.info-the-win-without-pitching-manifesto-pr_575a25b2a62bc0e02b591be3b0131a56.pdf
Blair Enns is the founder of Win Without Pitching, the sales training and coaching program for creative professionals worldwide.
Since 2001, Blair has been empowering thousands of design firms, advertising agencies, and creative practices to let go of pitching so they can start winning bigger, better business with dignity instead.
From one-person shops to the largest independent agencies in the world, WWP is helping agency owners reclaim the high ground in the buy-sell relationship and better serve their clients too.
I wish I had read this book 8 years ago and followed it to the letter! If you get paid for the power of your thinking, this is a must-read. The 12 proclamations are deceptively simple if you only read the ‘look inside’ part of the book. The actual text puts each of those proclamations into a context that makes their wisdom undeniable, and gives examples of how each one comes into play. You will see both positive and negative outcomes based on how well you apply the proclamations to your own business. Simply put, just read this. Likely, more than once.
Genius This book should be read by every creative who sells their work and every creative agency leader. Blair is shaking the agency world up and bringing us into the 21st century. If you want to be paid more and have less competition then take head of the principles explained in this book. Fantastic book and easy to read.